OVERVIEW:
To be successful in sales you must know how to effectively prospect for new leads. Effective prospecting is an immensely important part of the sales process which results in you attracting new customers and business and over-achieving your targets or budget.
Marketing is the area of management responsible for researching and satisfying customer needs, through product and service development, planning, pricing, advertising, promotion and distribution.
Marketing also focuses on developing and managing ongoing relationships with customers, competitors, partners, suppliers and other shareholders
The Effective Marketing and Sales Management Training provides you with comprehensive training in public speaking, making cold calls, goal setting, networking, identifying market opportunities and more. The training covers every essential skill that impacts prospecting to help you gain a high level of expertise in the process.
MARKETING DEFINITION
Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.” — Philip Kotler
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” — American Marketing Association
WHAT YOU WILL LEARN:
- What is Marketing and Sales
- How to observe business etiquette
- Sales presentation skills
- Effective communication skills
- Barriers to communication
- Listening skills
- Negotiation skills
- Sales management
- Selling process
- Closing a sale
- Cross-selling and its benefits
- Handling customer objections and complain
- Identifying your customer and their needs (Customer needs analysis)
- How to win customer
- Relationship between marketing and personal selling
- The C R A C key of tackling objections
- Strategic issues in sales (For managers) Quota selection, territory management, HR aspects in sales and management
- How to deliver feedback constructively
HOW WILL YOU BENEFIT FROM THIS COURSE?
- Recognition of the need to utilize good marketing communication strategy
- To anticipate and recognize the customer’s needs and behavior
- To tackle customers’ needs and wants in a highly dynamic marketing environment.
- To properly go through the personal selling process
- Able to handle and tackle objections through CRAC technique.
- Help set and achieve quarterly sale targets
- Enhancement of proper customer relationships in order to develop long term customer base, by learning how to attract, Satisfy and retain customers.
- To properly interlink the four Ps of marketing and give the organization a competitive advantage.
How will your organisation benefit from this course?
- Enhancement of proper customer relationships in order to develop long term customer base, by learning how to attract, Satisfy and retain customers.
- To properly interlink the four Ps of marketing and give the organization a competitive advantage.
- Drive top-line revenue growth
- Create organizational alignment between sales, marketing (field and product), business development, services, product development, finance, legal and human resources
- Improves sales-per-dollar-spent
You and your sales team must be excellent at prospecting, establishing rapport, identifying needs accurately, presenting persuasively, answering objections, closing the sale, and getting re-sales and referrals from happy customers.
One small improvement in any one of these key areas can lead to dramatic improvements in the number of sales you make, the amount of cash you have coming in, and the profitability of your business.
This Training is geared toward achieving results for your team.
SEMINAR INFORMATION
VENUE: Sarova Stanley Hotel, Nairobi Kenya
DATE: 28th to 29th July 2016
TIME: 8:30AM TO 4:30PM
FACILITATION FEE: Kshs 36,500 + VAT (16%) / 500USD
